April 10, 2020
For most college students, January is a break away from school. For me, it is my opportunity to build my skillset for the future and grow as a person. That’s why I knew I wanted to come back to Hasbro. Hi, my name is Liv DeLuca and I’m currently a junior studying Industrial Design at Wentworth Institute of Technology in Boston, MA. I’m on my last few weeks of my second internship at Hasbro as a Product Design Co-op for the Preschool Entertainment Brands team. My first experience at Hasbro was in the model shop as a model maker and after that, I knew I wanted to come back and experience more!
As a child, I remember starting every morning with Cinnamon Toast Crunch and Sesame Street. Cookie Monster was undoubtedly my favorite character, because I too loved cookies as a child as much as he did...and still to this day! The child in front of that TV never would have imagined they would get the chance to work on the brand as an adult. During my time as a Product Design Co-op for Sesame Street and Peppa Pig, I was able to expand and grow my knowledge about the design process and the toy industry. I also never would have imagined watching so much Peppa Pig in my life. Ask me about any character and I’ll tell you all about them, even in a British accent! Every week was a new adventure. In just a few short months, I was able to develop skills in market research, ideation, concept sketching, building out models for costing, rendering concepts, deco sheets, and presenting. Wow, say then ten times fast!
This opportunity at Hasbro has been one in a million. Whether it was developing and improving my design skills or religiously purchasing Knead Doughnuts on Wednesday, the memories I have made and the skills I have gained will last a lifetime. I’ll always remember the first day coming back for my second co-op, it was like seeing an old friend—one that I hope to be reunited with for a third time. I’m leaving my co-op knowing that I’ve made myself and that little girl in front of the tv proud! Thank you Hasbro, again, for another amazing co-op experience!
Liv DeLuca- Product Designer, Preschool Entertainment Brands
Wentworth Institute Of Technology