We meet again Mr. Potato Head, for the third time, however, this time.......
We meet again Mr. Potato Head, for the third time, however, this time is a bit different--we’re both wearing masks. Hi, my name is Liv DeLuca and I’m currently a senior studying Industrial Design at Wentworth Institute of Technology in Boston, MA. I’m currently on my third co-op at Hasbro as a Digital Model Artist with the Model Shop, except this time around, my commute looks a little different.
As a Digital Artist Co-op, I’ve had the opportunity to make some pretty sweet digital renders using Keyshot for multiple different brands, like My Little Pony, Star Wars, Monopoly, and more! I was able to apply my own knowledge, and expand my skills with this software, by learning from others on this amazing team. I can now start charging my fellow students for Keyshot tutorials when I get back for my senior year! ….kidding.
When I look back on my three co-ops at Hasbro, I can’t help but smile. Smile because of all the memories I’ve made. The connections I have built over the 2 years, some over coffee with designers from all different brands. All the laughs I’ve had, some over crumbs of Knead Donuts on Wednesdays. But my biggest grin from ear to ear comes from seeing how much I’ve grown as a designer and a person.
I got to experience three different types of work through my co-ops, each one giving me an idea of what kind of work I want to be doing when I graduate. I couldn’t have asked for better co-op experiences—I knew after my first one, that this was where I wanted to be. As someone who loves to laugh and make others laugh, what’s more perfect than designing products to bring the happiness of play to kids and families?
Good things can come in fours, right? Hopefully see you again soon Hasbro!
Hi again! In case we haven’t met before, my name .......
Hi again! In case we haven’t met before, my name is Rachel. I am currently in my third year at the University of Cincinnati, DAAP, where I am pursuing a major in Industrial Design and a minor in Fine Art. This fall, I had the incredible opportunity to return to Hasbro for a second co-op. Now, I know what you’re thinking – “the sequel is never as good as the original.” However, my co-op with the Play-Doh team might just have proven that theory wrong.
Now, the beginning of this co-op was very different than my previous one. In January, I was walking through the Hasbro office in Rhode Island, even shaking hands with my new teammates. Flashforward to September, where setting up the VPN on my laptop has taken me the better part of three days. Talking to my new teammates via Microsoft Teams took some getting used to, but once I was settled in, our meetings flowed just as naturally as if we were talking in person. My managers did a great job of involving me and including me in team decisions, even from a remote setting.
A typical day for me includes a lot of ideation and sketching, refining concepts for projects, and communicating with vendors. The Play-Doh team always has something new and exciting in the works, so my “blue-sky” thinking is always ready for anything. No two days are ever the same, and in the same week, I might work on several vastly different projects with incredibly varied themes and objectives. The expanse of play is essentially endless, so my job as a design co-op always goes far beyond the ordinary.
One of the greatest challenges of this term is, of course, working remotely. From my experience, the most difficult aspect of the remote work environment is the complicated task of creating personal connections within your company. Fortunately, one of my managers introduced me to several of her contacts throughout the company and encouraged me to reach out and have one-on-one conversations with each of them. Each conversation that I had increased my knowledge about the company and gave me insights into the different roles that each team member plays in bringing a new product to life.
Another fantastic experience during this co-op was Hasbro’s annual Global Day of Joy. Naturally, this year’s event was very different than previous years, but that did not stop all of us from getting involved in our communities and spreading love during this holiday season. I personally was able to participate in several events, from creating activity kits for children in hospitals to painting canvases for refugees, veterans, and low-income families. These events provided great ways of connecting with the people on my team and with the people in our communities.
While the year 2020 has been difficult and unexpected, I am so unbelievably thankful to have spent the better part of it with my Hasbro family. This place has brought me so much joy in the midst of a dark year, and it has even given me the opportunity to contribute to the joy of others around the world as well. Every person that I have met here has been so welcoming to me and so passionate about their work. These are great people to work alongside, and I have learned so much and gained so much just by being here.
If you are a future intern or co-op reading this, my advice is to be ready and willing to take on any new challenge that comes your way. Whether it is a new project, a new work setting, or something else entirely – chase after those challenges with enthusiasm and learn to adjust and adapt when necessary. Challenging times provide moments that can shape us and can help us grow if we can recognize them. Take hold of those moments, even when it’s difficult, and they will cultivate your character.
(For extra thoughts from me, find my earlier blog post “Passion and Imagination” from Spring 2020!)
Rachel Dudley – Product Designer, Play-Doh
University of Cincinnati, DAAP
Hey guys this is Skye! I'm the 2020 Fall Co-op......
Hey guys this is Skye! I'm the 2020 Fall Co-op for Kids Gaming!
I was quite happy when I saw the internship was virtual at first, since it's dangerous to get outside and meet people, but then I got a lot of problems with the IT setting up. Thanks to the IT helpdesk though they are helpful and well set up. And then the next problem is for product design, I need to do mock-ups for ideations, but there's no shop or materials available at home. I started to collect the Amazon boxes and cut them up. For the incoming virtual interns: save your boxes from now, they are your new best friends :) However, there are also good things about working at home. It's so easy to switch between meetings, and there's nobody staring at me when I'm working. The bed is 2 meters away from me, so I saved a lot of time from transportation.
My friends always say that the internship in big companies are unnecessary, since nobody will really give your actual projects and use your idea, that's not true in Hasbro. My first project starts on my second day. The mission was to rebrand a Hasbro Classic game, and it’s a real project. My manager Pat is also working on this and he tried to show me everything about the project to catch me up. Pat is super smart and understand all my concepts (which is hard sometimes to explain the rules and gameplay), and really gives me detailed notes that inspired me a lot. I got so excited that I made a song on guitar for the Classic Concept XD. In addition, he trusted me and let me do one of the design directions and brought one of my ideas to the new gameplay! He also sent me to other designers in the team to help with other cool games.
Anyways, although everything is on the right track for the virtual working, now I really wish to go work physically to playtest some of the toys! End with my post on Instagram: "I'm working on a crazily cool boardgame that I wanna show off on Instagram, but I cannot cuz it's Hasbro's secret so thank you for reading this nonsense!" Shout out to Pat and the Kids Gaming team, as well as all the co-ops you guys are awesome!
ArtCenter College of Design
Hello! My name is Veronica and I’m a Product Design Intern/Co-op in the Star Wars department. I can’t believe it has......
Hello! My name is Veronica and I’m a Product Design Intern/Co-op in the Star Wars department. I can’t believe it has almost been a month since I started at Hasbro! Looking back on everything that’s happened, I’ve definitely learned a lot. But first, let’s rewind to the beginning of this story:
I’m currently a senior at Yale University double majoring in art and mechanical engineering. I knew as soon as it was announced that all classes in the fall would be online, that spending four months sitting through virtual art and engineering lectures would not cut it in terms of professional and personal growth. Luckily, Hasbro’s co-op program seemed like the perfect opportunity for a gap semester. I have always loved storytelling and modelmaking, so this was right up my alley. After two virtual interviews, I officially joined the Star Wars team!
The program being entirely remote was unfortunate, but not unexpected. I knew that I wouldn’t be getting the typical intern experience, but I was still ecstatic to work on one of my favorite brands. During the month leading up to the start of the internship, all I wanted to do was re-watch all of the Star Wars movies and shows!
Going into the first week, I was excited but also nervous. I didn’t know what kinds of tasks I would be doing or who I was going to be working with. The Star Wars design team turned out to be a group of amazingly talented and experienced people who were eager to talk about the projects and concepts they were working on. They genuinely wanted me to be as involved as possible and were quick to get me in on projects.
After going through the arduous process of setting up my laptop (there always seems to be something that goes wrong with computers!), I was all set to work. I was surprised by how rapidly I was thrown into the design process. My dad always warned me that creative internships at big companies were always more grunt work than actual design, but it only took a few days into work to prove him wrong. One of the first things I did as an intern was sit in on a brainstorming meeting where we geeked out over possible upcoming toy concepts and I was even given the chance to share my own ideas. It was really cool to be a part of the conversation and I was so honored that the team wanted to know what I thought.
Working remotely is nice because you don’t have to go through the hassle of commuting, but it can also feel isolating, especially on days that you don’t have a lot of meetings. Luckily, everyone on my team is super responsive. The interns/co-ops even have their own group chat, so it’s fun to hear and relate to what everyone else is going through.
Lots of cool things have happened since I first started. I’ve gotten to work on a variety of different projects and I even had the chance to visit the office in Rhode Island last week! My supervisor took me through the building and showed me some prototypes for upcoming products. Words cannot describe how incredibly talented everyone at Hasbro is and I am so excited for the months to come. I can already feel the time slipping by! For incoming interns, my advice (and something that I’m working on myself) is to not be afraid to be heard. Your fresh perspective is valuable, and others want to hear your opinions!
Hi there! I’m Allison, a fourth-year student studying Industrial Design at the University of Cincinnati and currently a Product Design Co-op working on Hasbro’s preschool brands. I’m passionate about toy design because I want to play a part in bringing.....
Hi there! I’m Allison, a fourth-year student studying Industrial Design at the University of Cincinnati and currently a Product Design Co-op working on Hasbro’s preschool brands. I’m passionate about toy design because I want to play a part in bringing joy to children all over the world. I know how much joy Hasbro’s toys and games brought me when I was a kid (and still today), so I was ecstatic to be hired at Hasbro. This internship presented an opportunity to learn from an expert in the toy design industry that shares my passion for making the world a better place for all children and all families.
I soon learned that my co-op at Hasbro would be remote due to Covid-19. As much as I had been looking forward to seeing a giant Mr. Potato Head on my first day at Hasbro in Pawtucket, I was just so grateful for Hasbro’s continuing support for their intern program and my opportunity to be a part of it. Coming in, I had a lot of questions about how a virtual co-op would work, but this experience has far exceeded my expectations! The preschool design team was incredibly welcoming to me and the other two co-ops on my team. The most challenging part of working from home is that I won’t get to meet my teammates in person. However, I was able to talk to them on a regular basis, bounce ideas off them during brainstorms, and even chat about our new hobbies and lifestyles during quarantine.
I honestly did not know what to expect when I joined the team my first week. During my first meeting with my manager, we discussed what I wanted to learn during this experience and how we could accomplish that. That was really my first taste of Hasbro’s amazing company culture. Hasbro understands that making great toys and games starts with giving people an environment in which they can be at their best and contribute their best ideas. I was constantly encouraged to speak up whenever I had an idea and to explore it further.
One of my favorite parts of working at Hasbro was actually a surprise during my first week. I was originally hired to work on the preschool brands Playskool and Mr. Potato Head. However, I was also given the opportunity to work on the PJ Masks brand, so I’ve had a lot of exposure to how the relationship between entertainment creators and toy designers’ functions. I learned how to translate the magic moments that kids love from their favorite tv shows into toys that they’ll love to play with!
I’ve learned two big things throughout this experience: great ideas can come from anywhere, and you should never be afraid to speak up. If I were to give advice to new Hasbro interns, I would say don’t be afraid to make your ideas heard! You have a fresh perspective, and there is a lot of value in that. Ask tons of questions to learn as much as you can and have fun!
University of Cincinnati
When I got the call from Hasbro that they were accepting my offer as a summer intern, I was elated! I had decided to apply to Hasbro for the pure fact that their toys and games shaped me into the person I am today. So, to say I was excited was an understatement....
When I got the call from Hasbro that they were accepting my offer as a summer intern, I was elated! I had decided to apply to Hasbro for the pure fact that their toys and games shaped me into the person I am today. So, to say I was excited was an understatement.
Later that month after the call, COVID-19 was spreading. My friends who also earned summer internships were receiving word that their opportunities were cancelled. However, Hasbro reached out to me and explained that their internships/co-ops were going to be 100% online. Even though it would have been great to spend the summer in Rhode Island, it felt good knowing I was still going to have this amazing experience.
My first week at Hasbro was exciting! My team welcomed me with virtual open arms and showed me the ropes. I was invited to lots of meetings to get used to the lingo, see what current games they were working on, and to introduce myself to more people outside my team. There are lots of fun games I get to play with my co-workers over video chat. Meetings don’t feel like meetings when we are talking about games.
When I learned that the internship was going to be 100% virtual, I was a little disappointed because I had been looking forward to experiencing the working environment of being an in-house sculptor, but I was still super excited. Meeting virtually with the sculpting team was really laid back and even though I didn’t get to be there in person, they made me feel like I was still part of the team. The hardest part about working remotely was not having access to more powerful computers, but that wasn’t usually too much of an issue. I also really missed having people around me while I worked since I’m used to that environment at school, but listening to podcasts helped some.
My first week at Hasbro was super exciting and a little bit stressful since it started the day after my last class of the school year, and I hadn’t slept much because of finals. Everything went really smoothly, and I was impressed with how prepared everyone was to work virtually. I was nervous at first because I still wasn’t very used to doing regular video conferences, but after seeing how friendly and casual everyone on the team was, I felt more at ease.
Not being able to work side by side with my manager or co-workers was a huge unknown for me. Product design is such a collaborative field and I would be learning so many new skills, so I wasn’t sure how it would work over video conference. I was pleasantly surprised! Having one on one meetings with my manager and the option to chat or email others with any questions I have makes my home office feel closer to theirs.
Working at Hasbro has been a blast! Being able to be immersed in a company that values their employees and creates a playful and fun work environment is immeasurable and will make it hard to leave when my internship is over. Being able to design fun games for kids who are learning and developing every day is very fulfilling, and being able to come up with those ideas and gameplay makes me feel like a kid again. I can’t imagine leaving this incredible internship but the connections and memories I make will last a lifetime. Hasbro is the place to be!
Western Michigan University
Interning as a toy designer at Hasbro has been a hope of mine ever since I started my degree in Industrial Design at BYU. I applied for the summer co-op with high hopes and low expectations, not anticipating actually....
Interning as a toy designer at Hasbro has been a hope of mine ever since I started my degree in Industrial Design at BYU. I applied for the summer co-op with high hopes and low expectations, not anticipating actually getting an interview, much less a job with such an iconic company. So not going to lie, I was shocked and honored when I was offered a position as the Play-Doh team intern.
Working remotely has had its ups and downs. Not going to lie- some days were really hard to stay motivated and in communication with my team, but overall, it still turned out to be the most incredible experience. Over the summer I was able to support the Play-Doh team in a variety of projects at all different stages of development- doing trend research, creating mood boards, brainstorming, doing concept sketching and concept refinement, creating cost evaluation sheets, presentations and spec documents. I had the opportunity to present several of my ideas in meetings and to work on a personal project in my spare time using the new skills I’d gained. I listened in on strategy planning meetings in the morning and listened to lots of podcasts while sketching alone in the afternoon.
What’s made this remote internship so amazing has honestly been the people. Not going to lie, having such a kind and welcoming team to meet with every day, incredible coordinators who set up lectures and meetings with different departments, and other interns willing to reach out and spend time together (over Microsoft teams of course) helped to make this internship a time of incredible personal and professional growth. The passion and dedication I witnessed from everyone I interacted with motivated me to work hard and have fun this summer at Hasbro.
Brigham Young University
Hi everyone! A little introduction before we begin -- I’m Patricia Yu, a product designer from Carnegie Mellon University, and I’m very interested in designing for interactions that bridge the worlds of physical products and modern digital technologies. You can see why I was extremely happy......
Hi everyone! A little introduction before we begin -- I’m Patricia Yu, a product designer from Carnegie Mellon University, and I’m very interested in designing for interactions that bridge the worlds of physical products and modern digital technologies. You can see why I was extremely happy when I got the chance to work at Hasbro and thus being able to take part in delivering magical play experiences.
After some weeks of working closely with my manager and talking to others across disciplines, it has come to where I am now, in the midst of my internship, a perfect place where I’m gaining a good amount of insight into the product development process. I’ve come to realize some of my previous impressions on what the title, “product designer” entails is very different from reality.
Let me take you through my 3 major findings…
Myth 1: The appearance and interaction of a toy is created by Industrial Designers
As someone that studied product/industrial design in my undergraduate degree, I imagined that a product designer would be creating the concepts of a toy product by sketching it out and prototyping it. After that, manufacturing and engineers would take over to help turn this product into reality.
But that was completely untrue and simplified. In reality, there are so many different designers with unique areas of expertise. With talking to and learning from different people here at Hasbro such as packaging designers, industrial designers, designers working in specific brands and types of games, marketers, engineers, and more, the larger picture became clearer to me where my skills as a product designer and other people’s skills comes in.
A product designer is more about creating the story behind a product than designing its form. It’s another way of giving the best experience as possible to a user through closely examining what the target audience wants and enjoys, then using this information to design a play pattern that will produce long term engagement and value.
And an added bonus lesson for me from this myth, is that only with all these different types of designers and specialists working together can a product be successfully delivered. I got to truly appreciate the role of product designers for how much skill they need to bring people working together, such as knowing how to encourage others to want to do work or delegating parts of a project to others without micromanaging.
Myth 2: All projects take about the same amount of time to complete
Before I even started working at Hasbro, my manger left me with a big wonderment on what exactly I would be working on. She explained to me that work really depends on the time and it is quite random. At first, I was slightly confused by how that might be the case as you can imagine as an undergraduate in a planned semester schedule all year, but now I get it. – projects at Hasbro are “like a box of chocolates, you never know what you’re going to get”. It depends on the season and directions of thoughts of that time that determines what project people would be focusing on.
I guess I got lucky by being able to experience a project that just began when I started my internship and follow through most of its entire journey. The product is currently being planned to be revealed next year in 2021, so everyone working on this toy with lightning speed. But of course, not all projects are like this one. Each project depending on its brand and situation will have its own pace and timeline, which was a big contrast to the planned-out time frames for projects in college.
From this, being flexible became something extra important. Because each project is so different from the next, one has to pivot and work accordingly to these circumstances.
Myth 3: Engaging interactions will surely bring successful project launches
Has anyone at an earlier stage of their career thought like this before? “If I give my best effort and create this amazing product, then the product will be a success in the market!” How this thought has changed! It’s not that I’m disillusioned by reality, but rather gained real life experience in the workforce on how consumer products work. This widened my perspective on what is determined as success. Unlike college and getting feedback for your work, in the real world, even if it had fulfilled the criteria of being a valuable interactive product, its final success is sometimes dependent on unforeseeable factors. For example, it was just not the right time, there were other products on the market that took away its attention, the sales team did not share the same value for a project…
It can be heartbreaking seeing the results of a project after so much hard work, and even more difficult when you have to call it the time to kill the project all together, but in the end, it’s important to remember that this is what agile design thinking is. I have to emphasize the significance of flexibility again, because in order to be a great product designer working in consumer products, you must always keep an open and forward thinking mind.
And these were the 3 main myths I demystified during my time at Hasbro. I hope you got to learn a little bit about my journey or was able to allow you to reflect on your own experiences.
Carnegie Mellon University
If you had told me a year ago that I would be interning at Hasbro, I would never have believed you. Hasbro toys and games have been a part of my life for as long as I can remember, so you can imagine how much of a dream role this was!...
If you had told me a year ago that I would be interning at Hasbro, I would never have believed you. Hasbro toys and games have been a part of my life for as long as I can remember, so you can imagine how much of a dream role this was!
Given the current global climate during the COVID situation, an opportunity to bring new and exciting forms of entertainment to everyone stuck at home seemed like a perfect way to spend my summer. Knowing I could make even the smallest difference in a family’s day is enough inspiration to keep me motivated.
With the transition to a new work from home model, I had plenty of questions and concerns about how my internship would look different than I had originally expected. Any doubt quickly disappeared the first week with how welcoming and involving my team was despite never meeting face to face. Keeping an open line of communication with my team and asking plenty of questions helped make my transition into the corporate world as smooth as possible.
One of the things that surprised me most was how close knit my team was and how easily I was integrated into the highly collaborative environment. Having daily team meetings has been incredibly beneficial, allowing time for everyone to discuss project developments and openly share ideas. Creating this comfortable atmosphere helped me to feel confident in sharing my own input and not being afraid of bringing a fresh perspective to the team.
To now be hands-on with some of Hasbro Gaming’s classic brands such as Monopoly, Clue, and Risk has given me invaluable industry experience you won’t find anywhere else. Applying my technical skills was only the surface level of my contributions, as I was quickly challenged to brainstorm new product concepts, lead virtual board game tests, and even create digital product visuals to present to retail partners. Working with interdisciplinary team members has been a new experience for me, but one that I can say has solidified my creative thinking with a new arsenal of knowledge.
At the end of this internship I know I will look back on significant personal and professional growth. The passion of everyone I’ve encountered at Hasbro is contagious – an influence in the best possible way. From not believing I could get the job to a new sense of confidence and unforgettable summer; I cannot recommend it enough!
Product Design Intern | Hasbro Gaming
University of Illinois Urbana-Champaign
Hi there! My name is Andy. I’m a 2nd year industrial design student enrolled at the University of Cincinnati.Back in August when I was applying to internships, Hasbro stood out to me. I have a HUGE love for toys, and I knew it would be better than working some boring office job....
Hi there! My name is Andy. I’m a 2nd year industrial design student enrolled at the University of Cincinnati.
Back in August when I was applying to internships, Hasbro stood out to me. I have a HUGE love for toys, and I knew it would be better than working some boring office job and sketching door handles all day. When I got the position with the PlayDoh team, I literally could not believe it. PlayDoh is just one of those things everyone has played with before. I remember telling my friends and them saying to me “What’re you going to do all day? Play with PlayDoh?”
The tasks I was assigned were essential to the process of getting a toy to market. These tasks included sketching concepts, making toy models, testing products, creating presentations and much more. I felt like my work was appreciated and recognized by my managers.
My managers were more than understanding and encouraging. With this being my first co-op, I definitely came into this position unsure of myself. I felt shy to speak up and ask questions and I didn’t know if my skills would be good enough. My managers were more than welcoming and at meetings invited my input and appreciated it. They also had scheduled time every week to go over my work and open up a time for me to ask questions. They established a comfortable work environment and I’m so grateful for it. The PlayDoh team is like a family.
My time in the office at Hasbro was unfortunately cut short due to the COVID19 pandemic, but I’m definitely hopeful to make up that lost time with another co-op opportunity here. In this time, I’ve made some great friends, met some talented designers, and built up my design skills. Most importantly, the products and time I’ve spent here have brought thousands of children so much joy. I’m truly proud to say that I have worked here.
University of Cincinnati
Heya! I’m Olivia, and I’m a pre-junior industrial design student at the University of Cincinnati in Ohio.Funny thing about my application to Hasbro; I actually ended up interviewing with about 5 different teams at Hasbro before I landed on the FurReal Friends and Baby Alive team....
Heya! I’m Olivia, and I’m a pre-junior industrial design student at the University of Cincinnati in Ohio.
Funny thing about my application to Hasbro; I actually ended up interviewing with about 5 different teams at Hasbro before I landed on the FurReal Friends and Baby Alive team. I couldn’t help but laugh every time I got a new email saying a team wanted to talk with me. I even had 2 interviews right back to back in one day. The people at Hasbro were really supportive throughout the entire process though. It’s safe to assume I was able to eventually land the job, considering I am now making a blog post as an intern.
Speaking of toy design, my actual work varies from sketching different potential designs for accessories and new toys, working on color and/or pattern studies, renders, brand research, and pattern creation. Even though I’m still relatively new to Industrial design (this is my first design job), my coworkers still give me actual design work and are really patient with showing me the ropes.
There are quite a few things that I like about working here at Hasbro, but my monkey brain demands I write about the free piles. Different teams all around the building will often leave various toys and supplies they don’t need any more in designated “free piles” for people to take from. Which is perfect for a packrat (me) who enjoys filling up their space with as many cute figurines and knick-knacks as humanly possible. Also, pro tip: Don’t be afraid to talk to people and go to events. Everyone here is super nice and would love to strike up a conversation, and there’s groups for a bunch of different interests where you can go meet people who like the same things as you.
As a kid who grew up playing with a large majority of the brands that I’m now working with, its weirdly nostalgic to now be a part of the process of making the toys that kids will be playing with. I know toy design isn’t making medical instruments or finding the cure for world hunger or some other huge world changing idea, but it is uplifting to think that what I contribute to a toy could be one of the defining parts of a kid’s life. I could be helping to make a kid’s future favorite toy. And that’s really one of the best parts of this field.
Olivia, Baby Alive and FurReal Friends Product Design Co-op
University of Cincinnati
For most college students, January is a break away from school. For me, it is my opportunity to build my skillset for the future and grow as a person. That’s why I knew I wanted to come back to Hasbro. Hi, my name is Liv DeLuca and I’m currently a junior studying Industrial Design at Wentworth Institute of Technology in Boston, MA. I’m on my last few weeks of my second internship at…
For most college students, January is a break away from school. For me, it is my opportunity to build my skillset for the future and grow as a person. That’s why I knew I wanted to come back to Hasbro. Hi, my name is Liv DeLuca and I’m currently a junior studying Industrial Design at Wentworth Institute of Technology in Boston, MA. I’m on my last few weeks of my second internship at Hasbro as a Product Design Co-op for the Preschool Entertainment Brands team. My first experience at Hasbro was in the model shop as a model maker and after that, I knew I wanted to come back and experience more!
As a child, I remember starting every morning with Cinnamon Toast Crunch and Sesame Street. Cookie Monster was undoubtedly my favorite character, because I too loved cookies as a child as much as he did...and still to this day! The child in front of that TV never would have imagined they would get the chance to work on the brand as an adult. During my time as a Product Design Co-op for Sesame Street and Peppa Pig, I was able to expand and grow my knowledge about the design process and the toy industry. I also never would have imagined watching so much Peppa Pig in my life. Ask me about any character and I’ll tell you all about them, even in a British accent! Every week was a new adventure. In just a few short months, I was able to develop skills in market research, ideation, concept sketching, building out models for costing, rendering concepts, deco sheets, and presenting. Wow, say then ten times fast!
This opportunity at Hasbro has been one in a million. Whether it was developing and improving my design skills or religiously purchasing Knead Doughnuts on Wednesday, the memories I have made and the skills I have gained will last a lifetime. I’ll always remember the first day coming back for my second co-op, it was like seeing an old friend—one that I hope to be reunited with for a third time. I’m leaving my co-op knowing that I’ve made myself and that little girl in front of the tv proud! Thank you Hasbro, again, for another amazing co-op experience!
Liv DeLuca- Product Designer, Preschool Entertainment Brands
Wentworth Institute Of Technology
Hey! I’m Rachel, and I am a Cinci Sophmore studying Industrial Design at the University of Cincinnati, DAAP. My co-op here with Hasbro as a product designer has been my very first step into the world of professional design. Needless to say, I have loved every minute of it! Walking into Hasbro …
Hey! I’m Rachel, and I am a Cinci Sophmore studying Industrial Design at the University of Cincinnati, DAAP. My co-op here with Hasbro as a product designer has been my very first step into the world of professional design. Needless to say, I have loved every minute of it!
Walking into Hasbro on my very first day was such an exciting moment. I genuinely could not believe that I was going to be able to design things that bring so much happiness to so many people around the world. Writing this now, I am still amazed that I get to be a part of that. I knew that my experience here would be great, but I never imagined that I would experience so much joy and fulfillment in just a few short months at a co-op.
My daily life here consists of a lot of digital sketching, brainstorming, and big-picture thinking. My department has had the opportunity to work on brands that are new to Hasbro and brands that are currently being refreshed, which means that the ideation has been almost endless since I have been here.
That being said, one of the biggest challenges that I have faced so far has been teaching myself to sketch as quickly as my mind can think. As I am ideating for a concept that I have been given, I am thinking of a hundred different ideas for what that concept could look like, but my hand just doesn’t work that fast (– yet!).
I have grown so much since starting this journey with Hasbro. Not only have I learned how to portray my designs more clearly and beautifully, I have also learned how to contribute to a team and work alongside others to reach one ultimate goal. I have learned so much from my manager and the way that she leads, and I hope to someday mentor others in the way that she has mentored me.
If you are a future intern or co-op reading this, my only advice is to come excited for the work that you are about to do! Passion and imagination are the things that really make a project work, so come with both of them ready. Think outside of the box, dream big, and most importantly, have fun – because if you have fun, then the people who get to experience your work will have fun too. :)
Rachel Dudley – Product Designer, Strategic Brands
University of Cincinnati, DAAP